About Birdie

Birdie is a pioneer in social innovation. Our vision is to build a society in which we all age with confidence. With a rapidly growing ageing population, overcrowded care homes and social care services under water, we’re facing a social crisis. We ’re on a mission to reinvent care so that older generations can live longer, healthier and happier in their own homes, surrounded by their families and their communities. We use digital products, cutting-edge home connected devices and machine learning to empower the care community to deliver better, preventative care.

Launched in 2017, Birdie is a team of 35 socially motivated care, health, product and tech entrepreneurs. We’ve secured £8.5m in funding to accelerate our growth in the UK and expand into Europe. In 2019, we were nominated one of the top 10 UK startups to watch and we regularly feature in the press.


We are building the organisation of the future that will not only improve the lives of millions of older adults but also of our team members, our communities and will protect the environment. We demonstrate our values in everything we do and we are recognized for that: we were elected as the SME with the best culture in the UK.


Why Birdie?

Join Birdie and seize the unique opportunity to shape the future of a transformative tech startup, to create positive social change, and develop yourself very fast in a flat, flexible, close-knit & transparent organisation.



We have a grand vision to transform how society deals with ageing, starting with radically improving the lives of 1 million older adults in the next 4 years. We dream big and speed is of the essence.

We’re all entrepreneurs at Birdie. We’re a flat organisation, with no manager to tell you what to do but a community of peers and coaches to support you.

We’re highly collaborative and iterative. Everything we do is transparent to anyone, be it objectives and key results, compensation packages and equity or strategic conversations.

Growing with trust is key. Everyone sets their own development plan and gets support to learn fast, from training to books or coaches. We live by radical candour: we give honest feedback and care deeply & personally about each other.


Check our blog to get a feeling of our culture and vision. And join us now to improve the lives of millions!


What benefits?

People is our core strength. We've put together exciting and highly attractive packages.

  • Attractive salary
  • Eligible to equity upon performance
  • Private health insurance + pension employer contribution
  • Personal development budget to put towards books, courses, trainings and conferences; continuous coaching within the team and with external experts
  • Gym membership and numerous other perks and discounts
  • Flexible working
  • 25 days of holiday + bank holidays
  • Frequent company socials, trips and meals - believe us we have fun!

Current openings